Research Analyst

USP Marketing Consultancy Rotterdam + 3 locations

What is required?

  • Bachelor's degree (hbo or wo)
  • Preferably experience with SPSS
  • Affinity with market research
  • Good command of English, verbally and written
  • Analytical, determined, punctual

What will you get?

  • €1.127 - €1.810 gross p/m (depending on knowledge and experience) based on Croatian conditions of contract
  • 40-hour working week
  • 20 vacation days
  • Personal Development Plan (linked to a training schedule)
  • Short-term possibility for a permanent contract
  • Shared lunch, weekly drinks, annual getaway

What will you do?

  • 30% Reporting results
  • 20% Analyzing results
  • 20% Programming questionnaires
  • 15% Preparing, monitoring and performing fieldwork
  • 10% Meetings with colleagues
  • 5% Recoding research data

This vacancy has been created based on interviews with employees to help you get a realistic preview of the job.

Ask a question directly


As a Research Analyst at USP Marketing Consultancy, you are responsible for the research phase(s) within a project in the field of construction, installation, do-it-yourself or living. You have to think of programming questionnaires, compiling a sample and analyzing the research results. You will be involved from the moment the research objective is clearly agreed with the client and the Project Manager, and remain involved until the presentation of the results and the evaluation of the research.

An ongoing research project starts with the programming and extensive testing of questionnaires, which have been prepared in advance by the Project Manager. The preparation and monitoring of (international) fieldwork will then be discussed; this fieldwork is carried out online or by telephone by a USP fieldwork partner. Afterwards, you will spend considerable time analyzing the results in SPSS. You check the data extensively and analyse it, then you will report the results and draw conclusions. Mostly, the fieldwork is quantitative: the interviews are carried out online or by telephone. Sometimes you work on qualitative projects too: in that case depth interviews and group discussions with experts will take place.

The average amount of time you spend on programming and analyzing varies per project. You regularly work together with the Project Manager, the Fieldwork Coordinator and (international) fieldwork partners; there are various projects running concurrently, varying in size.

There are three Business Units: each Unit has a Business Unit Manager as responsible person. These Business Units are called Construction, Do-It-Yourself & Installation, and Living & International. Business Units are divided in teams with different Team Leaders. Each team consists of at least one Project Manager or Consultant, a Research Manager or senior Research Analyst and some Research Analysts. You do not only work on projects with colleagues from your team; you also work on organizational-wide projects with colleagues from other teams.

If you like analyzing data, and if you find it challenging to draw conclusions from it, then this is a job for you.


Research Analyst
Suzanne Stienen

On an enjoyable working day, you present the results of a project to a satisfied client. Moreover, you are preparing tomorrow's kickoff, which gives you new energy.

On a less enjoyable day, the fieldwork proceeds rather slowly. You are working on a survey with a number of open questions, so you spend a lot of time recording answers. You also have to manually collect a sample for another survey, which also takes up some time.

  • 08:00
  • 09:00
  • 10:00
  • 11:00
  • 12:00
  • 13:00
  • 14:00
  • 15:00
  • 16:00
  • 17:00
  • 18:00
    • Analyzing results
    • Analyzing results
    • Reporting results
    • Lunch
    • Reporting results
    • Preparing kickoff
    • Programming questionnaire
    • Digital project kickoff with client
    • Reporting results
    • Compiling sample
    • Lunch
    • Preparing fieldwork
    • Programming questionnaire
    • Reporting results
    • Lunch
    • Programming questionnaire
    • Listening to interviews (qualitative research)
    • Reporting results
    • Reporting results
    • Reporting results
    • Programming questionnaires
    • Monitoring fieldwork
    • Recoding open data
    • Collecting sample
    • Analyzing results
    • Lunch + travelling
    • Analyzing results
    • Recoding open data
    • Meeting Project Manager / Research Manager
    • Reporting results
    • Presenting results at the clients office
    • Travelling
    • Discussing presentation with Project Manager
    • Drinks

Firsthand experience

The fieldwork of an ongoing survey is difficult. How do you solve this?

The fieldwork partner you are working with indicates that relatively few questionnaires are being distributed. The reason is that virtually no respondents fall within the research's target group. You are looking for respondents who use a certain product on at least a monthly basis, but it is hard to find these respondents. The fieldwork partner then has to make more phone calls to achieve the intended number of completions, which costs more time and money. There are several solutions to this problem. Sometimes it helps to exclude part of the respondents from the sample in advance, and sometimes it helps to add extra respondents. In this way, you can steer the survey in such a way that you receive as many completions as possible. Sometimes you have a lot of personal characteristics, sometimes very few. Based on this, you determine what you are going to do with the research sample and to what extent you have the fieldwork partner carry out extra work.


Every employee receives a Personal Development Plan. In this plan, USP outlines what the growth ambitions are, what time frame this involves, which training courses can be followed and which development steps need to be taken. Twice a year, there is an evaluation and consideration moment, but in the meantime there is also a lot of guidance from the Team Leaders and Business Unit Managers to ensure that your growth plans are achieved.

Research Analyst
Senior Research Analyst
Research Manager

Working at USP Marketing Consultancy

USP Marketing Consultancy is a market research agency focused on the construction sector, installation sector, do-it-yourself sector and the residential sector. Through its knowledge of the market, USP retrieves relevant market information and maps out what these insights mean for organizations, and what needs to be changed or optimized. But also how organizations can achieve this. This way USP Marketing Consultancy helps manufacturers, retailers and organizations at home and abroad to get the best out of themselves and their products or services.

You can find more information about working at USP Marketing Consultancy at this LinkedIn-page.

  • Headquarters in Rotterdam
  • Active worldwide with offices in the Netherlands, Germany and Croatia
  • 33 employees in the Netherlands
  • 55 employees worldwide
  • 67% / 33%
  • Average age 34 years
  • Business casual
  • Possibility to work from home


Suzanne Ros - Research Analyst

Why did you decide to work for this company?
I thought the sectors in which USP is a market specialist, were interesting and definitely relevant. Moreover, the fact that USP operates on an international level was a good fit for me, as I have an international background. The company culture is varied and 'internationally-minded'.

What was your previous job?
Entrepreneur and student.

What do you do in your spare time?
Going out for dinner, discovering new places, hanging out with friends and going to concerts and festivals (whenever it is possible again).

Maud Eykman - Project Manager

Why did you decide to work for this company?
Because of the growth opportunities, the diversity of clients and the ability to work with large international companies. Also important: the very pleasant working atmosphere!

What was your previous job?
Research expert - DirectResearch.

What do you do in your spare time?
Going to festivals, grabbing sidewalk cafes, biking and shopping online.

Jan-Paul Schop - Founder - Managing Director

Why did you decide to work for this company?
I founded USP and chose to specialize on the construction, installation and DIY-market, which is a very challenging market. We work for the big international players, who have all kinds of marketing, product development and CSR issues. Clients are constantly challenging us, making us better and smarter.

What was your previous job?
Student, I started USP right after college.

What do you do in your spare time?
Sports (tennis, running, swimming and skiing), my kids, going out for dinner and traveling.

Lidija Markovic - Manager HR & Operations

Why did you decide to work for this company?
As a sociology student, I was looking for a side job where I could do something with research, which is how I ended up at the USP call center. I was given many opportunities to develop myself and to grow, so 14 years later I still enjoy working there. By now I no longer work as a telephone market researcher, but as Manager HR & Operations and member of the Management Team.

What was your previous job?
My first real job was at USP, after I graduated I was a Staff Planner and Team Coach for a while. Then I coordinated national and international fieldwork and finally progressed to my current role.

What do you do in your spare time?
I have 6 year old twins that I love to spend my time with, but I am also a sociable person and love drinks and trips with friends.

Esma Morgul - Research Analyst

Why did you decide to work for this company?
I was looking for a company that I can grow with together. USP, as a growing company, was therefore a perfect fit and offered me a great opportunity to develop. Furthermore, from the first day, I felt at home and taken care of thanks to the amazing company culture.

What was your previous job?
Research Assistant (university).

What do you do in your spare time?
Walking, having fun with friends and reading.

Jeroen de Gruijl - Team Leader | Consultant

Why did you decide to work for this company?
I was looking for an organization where, as a young starter, you are seen and heard and can work on serious assignments. At USP, I had the confidence from day 1 to work for the biggest brands in construction, and I still enjoy doing it.

What was your previous job?
Project worker at a supermarket organization.

What do you do in your spare time?
Going for dinner and the pub, to Feyenoord and to the zoo with my son Thom (3).

Ingrid Kovacic - Project Manager

Why did you decide to work for this company?
After I finished my study, I wanted to continue my career in market research. USP seemed like a great choice because they give the opportunity to grow and improve. All of this brings its challenges but because of the team and colleagues, you feel that "every problem has a solution" which is great!

What was your previous job?

What do you do in your spare time?
Reading and drinking coffee in the sun.

Interesting job?